Last updated: May 2026
Patterson Dental BC ("we", "us", "our") operates this website as a British Columbia focused resource and contact point for dental professionals. This Privacy Policy explains what personal information we collect through this website, how we use it, and the choices you have. We handle personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia's Personal Information Protection Act (PIPA).
Who this policy covers
This policy applies to information collected through this website (the Patterson Dental BC site). This site is a regional point of contact that shares product, service, and educational references with the broader Patterson Dental organization. Inquiries you submit here are handled by the Patterson Dental BC team for British Columbia. Activity on the main Patterson Dental website is governed by that site's own privacy policy.
Information we collect
- Information you provide. When you submit a contact, consultation, or callback form, we collect the details you enter - typically your name, email address, phone number, practice or business name, location, and the message or interest you describe.
- Information collected automatically. Like most websites, we collect standard technical data through cookies and similar technologies - for example IP address, browser type, pages viewed, and how you arrived at the site. We use this for analytics and to measure and improve our advertising.
- Advertising and conversion data. Because we run digital advertising, our pages may include measurement tags (for example from Google and Meta) that record when a visit or form submission results from an ad. This helps us understand which campaigns reach BC dental professionals effectively.
How we use your information
- To respond to your inquiry and have a member of our British Columbia team follow up with you.
- To manage the relationship in our customer relationship management system so your request is routed to the right person and nothing is missed.
- To provide quotes, product and service information, and consultations you request.
- To measure, operate, and improve this website and our advertising.
- To meet legal and record-keeping obligations.
How your information is shared
We do not sell your personal information. We share it only as needed to operate this site and serve your request, including with:
- Service providers that host this website, deliver our forms, and run our customer relationship management and communication tools on our behalf, under confidentiality obligations.
- The Patterson Dental organization, where doing so is necessary to fulfill a product, service, or support request you have made.
- Analytics and advertising platforms, in the form of the technical and measurement data described above.
- Authorities or advisors where required by law.
Where your information is stored
Some of our service providers may store or process data outside Canada, including in the United States. Where that is the case, the information may be subject to the laws of those jurisdictions. We take reasonable steps to ensure providers protect your information with appropriate safeguards.
How long we keep it
We keep personal information only as long as needed for the purposes described here or as required by law, after which it is securely deleted or de-identified.
Your choices and rights
- You may ask to access, correct, or delete the personal information we hold about you.
- You may opt out of marketing messages at any time using the unsubscribe link or by contacting us.
- You can control cookies through your browser settings; some site features may not work without them.
Contact us
To ask about this policy or your personal information, contact the Patterson Dental BC team at +1 604 817 6269 or through our contact page.
